Success is a concept that is understood by most people without even giving a precise meaning to it, because everybody, in the course of life, has already been in situations where the “success” or “failure” in a specific activity would have a huge impact in their future life. Who has never experienced anxiety before, during or after that important GCSE or matric exam?

The success for organisations can be defined as something similar, but in this case “the success” should be very specific and defined. To achieve the survival of the company, to succeed consistently and systematically in its operations or to thrive positively can be synonymous with the success that companies should and can aim to achieve.

Therefore, success is not static, something that is achieved and there ends the story, like an Olympic medal can mean for a great athlete. Success is something that should be achieved and nurtured at all times, even considering that, at the time of its existence the meaning of success can be modified, being adapted to the size of the organisation.

The achievement of success is particularly critical in every type of organisation from small owner-managed businesses to medium and large companies managed by big teams of people of different disciplines. In this moment, as noted by Peter Drucker, it is necessary to accord a special attention to cooperation, synchronization and communication between people.

Whatever the nature of the search for the desired success, it will only be successful if the personnel cooperate with each other in an active and conscious way to achieve the goals and objectives. It is necessary that people want to work together, much more than to work individually.

In addition to working together, it is critical that the work is synchronized in a correct way. It is not worth working together, but finishing the processes at an inopportune moment, when they have not generated the desired results.

The processes of communication allow that cooperation and synchronization can occur in an active and precise way. The precise transmission of necessary information, with the clear feedback of its receipt and understanding is what will assure that the organisations achieve and maintain more results, in the greater meaning of PROSPERITY ALWAYS!

The researchers of the success of the organisations, being managers, thinkers, directors, managers of processes of continuous improvements, agree, however, that the key to the success of any organisation lies in the people who work in it and their relationships.

For this reason, to achieve success, an organisation should be successful in organisation of its people, in cooperation, synchronization and communication amongst them all.

For this reason, to help companies, of any size, around the world, the team of Competitive Dynamics International, especially CDI Brasil, has created MDW Program – Mission-Directed Work Teams, following and implementing the best world practices to achieve and sustain the SUCCESS OF ORGANISATIONS.

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